What we know about Google’s upcoming adtech antitrust trial – and how it might play out | The Drum
The notion that meaningful change could stem from this case is echoed by Garcia. “This trial has the opportunity to catalyze a much-needed reset to the market norms that Google broke, and to foster a healthy digital ecosystem where transparency, choice are no longer elusive, and quality is the driver of value, benefitting publishers, marketers, the industry and society.”
Saturday September 7, 2024